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Pharmaceutical business trends: the most popular Forum’s section!


The Forum’s section «Who knows what tomorrow holds? A promising scenario of the pharmaceutical business development up to 2020» organized by the Russian Association of Pharmaceutical Marketing evoked the great interest among the visitors of «APTEKA-2013».

The section was moderated by German Inozemtsev, Strategy and Development Director of Synovate Comcon Healthcare, Co-Chairman of the Russian Association of Pharmaceutical Marketing.

The section’s speakers: Alexander Semenov, General Director of «First Aid», Alexander Kuzin, Commercial Director of «Rigla» Pharmacy Chain, Member of the Coordination Board of the Russian Association of Pharmaceutical Marketing, Alexander Tarasov, the First Vice President of «ROSTA», Nikolay Demidov, General Director of «IMS Health Russia and CIS», Pavel Lisovsky, Managing Partner of «Control System Design».

The section highlighted the following topics: «Pharmaceutical distributors: why they will die in 5–7 years. Who will replace them? Why changes are not possible?», «New opportunities for pharmaceutical business», " Further development of pharmaceutical distribution and pharmacy retail», «Pharmacy business in Russia: casting nets again», «The results of amateur discount experiments», " Staff dependency problems in regional pharmacy chains».

The Blue Conference Hall # 2 was full: over 150 people were inside the hall, and many of the visitors were staying and listening at the open door. The participants participated in the discussion very actively and vigorously. Apparently, the organizers have chosen the most relevant topic for the Forum’s section.

Pharmaceutical business trends: the most popular Forum’s section! Pharmaceutical business trends: the most popular Forum’s section!

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