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PRESS RELEASE of the 18th International Specialized exhibition «APTEKA 2011»


The 18th international specialized exhibition «APTEKA-2011» will be held in Moscow from 5th to 8th of December 2011. The exhibition is organized by the company «Euroexpo». The exhibition is held with the active support of the leading industry associations: Association of Russian Pharmaceutical Producers, Russian Association of Pharmacy Chains, Russian Association of Pharmaceutical Marketing, Association of pharmaceutical institutions «SoyuzFarma», Association of Pharmaceutical Enterprises «FARMIR».

For the third consecutive year, the exhibition «APTEKA» is being held at the Central exhibition complex «Expocentre» in the exhibition hall No 3 together with the international exhibition «Zdravoohranenie» as a part of Russian Health Care Week.

Over the years of its existence the exhibition «APTEKA» has become the main event, the place of meeting for professional of medical and pharmaceutical industries. Each year, the exhibition brings together leading developer companies, manufacturers and suppliers of medicines.

Today, more that 100 companies from 13 countries have confirmed their participation in the «APTEKA» exhibition: Belarus, Great Britain, Hungary, Italy, Latvia, Pakistan, Russia, Slovenia, USA, Czech Republic, Belgium, India and China are represented by national expositions. The list of participants is available on the site of the exhibition http://www.aptekaexpo.ru/about/uch.php.

The whole variety of medical industry is presented at the «APTEKA» exhibition: pharmaceuticals, medical products, medical accessories, cosmeceuticals, homeopathy, mineral water, aromatherapy, biologically active supplements and phyto products, pharmaceutics, dentistry, orthopedics and massage and wellness products, products for newborns, pharmacy equipment, medical equipment, information and consulting services, etc.

The total exhibition area — is more than 5500 square meters.

The exhibition is annually visited by the representatives from all the sectors of medical community: medical practitioners, pharmacists, developers, manufacturers and distributors of medicines and cosmeceuticals, the representatives of the health officials.

The «APTEKA» is the major business platform for business meetings and negotiations for regular participating companies. «APTEKA» is becoming the instrument for searching of new promising contacts, a reliable product market formation for young growing companies or foreign participants, seeking to take a firm position on Russian pharmaceutical market. The exhibition exposition favors the opening of cooperation possibilities in the links of one chain: manufacturer — distributor — pharmacy — the end user, which makes it attractive for the professionals of all the intraindustry directions.


The exhibition will host the International Medical and Pharmaceutical Forum, the co-organizer of which for the second year running is «KST group». The specialists from all the areas of pharmacy and medicine take part in the work of the Forum: the representatives of pharmaceutical companies and pharmacy chains, medical practitioners, professorate, the representatives of public officials and professorate. In 2011 the Forum will consist of the following sections:

Section 1.
«Provision of medicines in the health system of the Russian Federation. Opinion of the analyst»

Section 2.
«Changes in the law of the pharmaceutical circulation sphere. Reviews and comments»

Section 3.
«Pharma — 2020. Hopes and Realities»
Is held by the Association of Russian Pharmaceutical Manufacturers (ARPM)

Section 4.
«Competition in pharmacy business and the further development of the sector»

Section 5.
«Pharmacy Business: challenges of the legislation and self-defense practice»
is held by API «Soyuzfarma»

Section 6.
«Search for new directions of the pharmacy profitability formation»
is conducted by Russian Association of Pharmaceutical Marketing (RAFM)

Section 7.
«Survive: the chronicle of the pharmacy one year work»
is conducted NP «Pharmacy Guild»

Section 8.
«Chain retailers — today and tomorrow. How quantity turns into quality»

Section 9.
«And again personnel decide everything. Current issues in the sphere of professional personnel training»

More detailed program can be found here http://www.aptekaexpo.ru/forum/

! Participation in the Forum is free of charge subject to pre-registration on the exhibition site www.aptekaexpo.ru.

Exhibition history:

In 1994 the exhibition was held in the Central exhibition hall «Manezh». Since 1999 the exhibition takes place in SC «Olympic». In the period from 1994 «APTEKA» was held in Moscow and other Russian cities for more than 15 times (St. Petersburg, Kiev and others).

In 2009 the exhibition of company «Euroexpo» and CEC «Expocentre» join efforts for the simultaneously holding of two major exhibitions of medical and pharmaceutical subject matter — the International exhibition «APTEKA» and the International exhibition «Zdravoohranenie» — as a part of Russian Health Care Week.

Euroexpo company


Euroexpo company (www.euroexpo.ru)

«Euroexpo» LLC is the largest organizer of exhibitions and conferences in Russia. The company was founded in 1995.

The main activity of the Euroexpo work is the organization of international specialized exhibitions. 11 specialized exhibitions in various areas are annually conducted: Domestic Construction Materials (DCM); MATTEX (technical equipment, energy-saving technologies and materials for buildings and structures); AQUASPACE (salon at the MATTEX exhibition — swimming pools, saunas, SPAs); CLIMATE WORLD (Exhibition of climatic equipment, ventilation, commercial and industrial refrigeration); GARDEN TOOL (Exhibition of tools and equipment for gardens and parks); World. Information. Communications (International Exhibition of telecommunication equipment, control systems, information technologies and communication services); APTEKA (Pharmacy exhibition); RECREATION / Leisure (Travel Exhibition); MIBEXPO Russia (Business tourism exhibition); LUXURY Leisure (Exhibition of exclusive tourism); MITEX («All the variety of tools»).

Each activity is accompanied by a massive advertising campaign in the mass media.

The high level of quality of organization and holding of exhibitions «Euroexpo» is recognized by the government organizations and international professional associations. Since August 2000, «Euroexpo» is the member of Moscow Chamber of Commerce and Industry (MCCI), and since December 2001 is the full member of Russian Union of Exhibitions and Fairs (RUEF). In 2010 the Exhibition company «Euroexpo» has become the full member of the World Association of Exhibition Industry (UFI) in the category of the «Exhibitions' organizer». UFI sign indicates the recognition of the high organizational level of the activities, conducted by the international community, and is considered to be one of the greatest achievements in the exhibition business.

«Euroexpo» constantly improves the quality level of the exhibition service for the participants and visitors. The company was among the first in the region, who has successfully implemented and certified the quality management system (QMS) in accordance with the quality international standard ISO 9000 in the leading certification system BQI (Bureau Quality International).

«Euroexpo» exhibitions promote the development of the market, in which they specialize, the establishment of business contacts and the expansion of business connections and business prosperity.

KST groupThe Co-organizer of the International Business Medical and Pharmaceutical Forum:

«KST group» company is the organizer of the various forms of personnel training for the pharmaceutical industry. The company’s profile — All-Russian meetings and conferences, consulting seminars, training cycles, trainings and business tourism. «KST group» is a part of the «Bionica» holding and uses the powerful potential of the entire group of companies — of «Farmatsevtichesky Vestnik» («Pharmaceutical Bulletin») newspaper, the Center of Marketing Research «Pharmexpert», the advertising agency «Aaron Lloyd», the employment agency «Selektum» and others.

«KST group» — is a cohesion team of professionals, all the employees have experience in various activities organization, ranging from small regional workshops to the largest pharmaceutical forums.

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