AПTEKA - 2009
16th International Trade Fair for Pharmaceuticals and Related Products
10-13 November 2009
Anteka is the leading international trade fair for pharmaceuticals and related products in Russia.
Its first edition took place in 1993 with approximately 100 exhibitors
and 5,000 visitors. Since then Anteka has been Russia's leading
platform for the pharmaceutical industry. Anteka Moscow 2007 welcomed 450 exhibitors and 22,300 visitors.
Trade visitors represent all management levels of pharmaceutical
companies, medical engineers and cosmetic specialists, doctors,
pharmacists, hospital staff and management as well as the general
public.
Equipment on the rise
A trend in the last years shows more attention on medical equipment and equipment and furniture for
stores and shops. Russian pharmacies faces a change of concept from drug distributors to the more
enhanced selling point for wellness and healthcare products. A change which is well known to Europe
and which offers increasing potential for international suppliers. Also on the rise are nutriceuticals,
cosmeceuticals and baby care products.
Increased focus on pharmaceutical ingredients and processing
The Pharmaceutical Ingredients Exhibition was first introduced in 2003 in response to
the increased demand for raw materials, substances and intermediates.
Production of pharmaceutical raw materials in Russia is limited and international pharmaceutical
companies increasingly decide not to only import their products to Russia, but to set up production
facilities in Russia. Therefore demand and interest for this sector is rapidly growing.
The industry's meeting place for valuable business contacts
Especially in Russia personal contacts are the most efficient way for international companies to enter the market and maintain existing business ties.
At Anteka producers and sellers as well as buyers and visiting
professionals meet one another to establish new contacts, finalise
contracts, and present the latest products.
A wide-reaching advertising and promotion campaign as well as the prestige Anteka Moscow has aquired on the market provide the opportunity to meet a large number of high-quality trade visitors, future partners and customers.
|